Cresci´s

REBRANDING
& ENHANCEMENT

Willow is a global tech company that revolutionizes building and infrastructure management by integrating data and skills for enhanced security, sustainability, and efficiency.

Our long-standing collaboration with Willow encompasses rebranding, brand content creation, and website and brand interactive landings design and development.

Explore how we rebuilt this brand, from core elements to compelling content that embodies its true value.

2023/2024

[ comprehend ]

/

/

[ generate insights ]

[ built ]

/

Step by step

[ Our creative process ]

00.
Initial brand
stage.
Cresci's + Willow
Cresci's + Willow
01.
Concept.
02.
Visual
Direction.
Cresci's + Willow
03.
Brand
Elements.
Cresci's + Willow
Cresci's + Willow
04.
Brand content
& interaction.

00

INITIAL BRANDS STAGE

Starting

point.

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

01

CONCEPT

STEPS

KEYWORDS

Visibility
Oversight
Transparency
Data
Smart
Progression
Analysis
Value
Predictibility
Sustainability
Future
Comprehension
Action
Insight
Control
Strategic
Efficiency
Bold
Foresight
Optimization
Built
Accessibility

CONCEPT

Know the

parts,

master the

whole.

02

VISUAL DIRECTION

[mind mapping]

04

BRAND ELEMENTS

LOGO

The original design was visually complex and challenging in certain applications. We refined the logo to enhance its effectiveness, accessibility, and recognition.

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

COLOR PALETTE

streamlined

accessible

bold & clear

bold black
#000000
PURE white
#FFFFFF
light gray
#EAEAEB
SMART YELLOW
#DCFF01
willow blue
#5360FF

TYPOGRAPHY

03

IMAGERY CURATION

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
HUMAN
02
UNIQUE
INTERESTING
03
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
ARCHITECTURE
INNOVATION
Cresci's + Willow

04

BRAND CONTENT

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

05

BRAND INTERACTIONS

data

display

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

VIDEO TREATMENT

streamlined

accessible

bold & clear

INTERACTION

UX-UI

design

development

WEBSITE +
THEMED LANDINGS

2

INTERACTIVE
LANDINGS

7+

SECTIONS

12

VIDEOS