REBRANDING
& ENHANCEMENT
Willow is a global tech company that revolutionizes building and infrastructure management by integrating data and skills for enhanced security, sustainability, and efficiency.
Our long-standing collaboration with Willow encompasses rebranding, brand content creation, and website and brand interactive landings design and development.
Explore how we rebuilt this brand, from core elements to compelling content that embodies its true value.
2023/2024
00
INITIAL BRANDS STAGE
Brand's look prior to our rebranding journey.
01
CONCEPT
KEYWORDS
CONCEPT
[ Connecting with brand foundations ]
Comprehending is the foundation.
02
VISUAL DIRECTION
From core elements to innovative contruction.
[mind mapping]
03
BRAND ELEMENTS
LOGO
The original design was visually complex and challenging in certain applications. We refined the logo to enhance its effectiveness, accessibility, and recognition.
COLOR PALETTE
streamlined
accessible
bold & clear
TYPOGRAPHY
IMAGERY
CURATION
04
BRAND CONTENT
BRAND GRAPHIC
IDENTITY
Clear messaging and visual cues referencing data analysis.
FROM STATIC TO MOTION
data
display
streamlined
accessible
bold & clear
VIDEO TREATMENT
INTERACTION
UX-UI
design
development