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Cresci's

REBRANDING
& ENHANCEMENT

Willow is a global tech company that revolutionizes building and infrastructure management by integrating data and skills for enhanced security, sustainability, and efficiency.

Our long-standing collaboration with Willow encompasses rebranding, brand content creation, and website and brand interactive landings design and development.

Explore how we rebuilt this brand, from core elements to compelling content that embodies its true value.

2023/2024

[comprehend]

/

/

[generate insights]

[built]

/

Step by step

[Our creative process]

00.
Initial brand
stage.
Cresci's + Willow
01.
Concept.
Cresci's + Willow
02.
Visual
Direction.
Cresci's + Willow
03.
Brand
Elements.
Cresci's + Willow
04.
Brand content
& interaction.
Cresci's + Willow

00

INITIAL BRANDS STAGE

Starting

point.

Brand's look prior to our rebranding journey.

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

01

CONCEPT

KEYWORDS

Visibility
Oversight
Transparency
Data
Smart
Progression
Analysis
Value
Predictibility
Sustainability
Future
Comprehension
Action
Insight
Control
Strategic
Efficiency
Bold
Foresight
Optimization
Built
Accessibility

CONCEPT

[ Connecting with brand foundations ]

Comprehending is the foundation.

Know

theparts,

masterthe

whole.

02

VISUAL DIRECTION

From core elements to innovative contruction.

[mind mapping]

03

BRAND ELEMENTS

LOGO

The original design was visually complex and challenging in certain applications. We refined the logo to enhance its effectiveness, accessibility, and recognition.

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

COLOR PALETTE

streamlined

accessible

bold & clear

bold black
#000000
Cresci's + Willow
Cresci's + Willow
PURE white
#FFFFFF
light gray
#EAEAEB
Cresci's + Willow
Cresci's + Willow
SMART YELLOW
#DCFF01
Cresci's + Willow
willow blue
#5360FF

TYPOGRAPHY

IMAGERY

CURATION

01
NATURE
TEXTURES
INSPIRING
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
02
HUMAN
UNIQUE
INTERESTING
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
03
CONSTRUCTION
INNOVATION
ARCHITECTURE
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

04

BRAND CONTENT

BRAND GRAPHIC

IDENTITY

Clear messaging and visual cues referencing data analysis.

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

FROM STATIC TO MOTION

data

display

Cresci's + Willow
Cresci's + Willow
Cresci's + Willow

streamlined

accessible

bold & clear

VIDEO TREATMENT

INTERACTION

UX-UI

design

development

WEBSITE + THEMED LANDINGS

INTERACTIVE
LANDINGS

+

SECTIONS

Videos
[ HOME PAGE DESIGN ]