The brand
in the built

REBRANDING
& ENHANCEMENT
Willow is a global tech company that revolutionizes building and infrastructure management by integrating data and skills for enhanced security, sustainability, and efficiency.
Our long-standing collaboration with Willow encompasses rebranding, brand content creation, and website and brand interactive landings design and development.
Explore how we rebuilt this brand, from core elements to compelling content that embodies its true value.
2023/2024
[comprehend]
/
/
[generate insights]
[built]
/
Step by step
[Our creative process]
Initial brand
stage.

Concept.

Visual
Direction.

Brand
Elements.

Brand content
& interaction.

00
INITIAL BRANDS STAGE
Starting
point.
Brand's look prior to our rebranding journey.












01
CONCEPT
KEYWORDS
CONCEPT
[ Connecting with brand foundations ]
Comprehending is the foundation.
Know
theparts,
masterthe
whole.
02
VISUAL DIRECTION
From core elements to innovative contruction.
[mind mapping]
[nature]
[from primary resources]



[optimization]


[to Infrastructures ]

03
BRAND ELEMENTS
LOGO
The original design was visually complex and challenging in certain applications. We refined the logo to enhance its effectiveness, accessibility, and recognition.



COLOR PALETTE
streamlined
accessible
bold & clear
bold black
#000000


PURE white
#FFFFFF
light gray
#EAEAEB


SMART YELLOW
#DCFF01

willow blue
#5360FF
TYPOGRAPHY
IMAGERY
CURATION
01
NATURE
TEXTURES
INSPIRING






02
HUMAN
UNIQUE
INTERESTING





03
CONSTRUCTION
INNOVATION
ARCHITECTURE





04
BRAND CONTENT
BRAND GRAPHIC
IDENTITY
Clear messaging and visual cues referencing data analysis.




FROM STATIC TO MOTION
data
display
streamlined
accessible
bold & clear
VIDEO TREATMENT
INTERACTION
UX-UI
design
development
WEBSITE + THEMED LANDINGS

INTERACTIVE
[ HOME PAGE DESIGN ]
